Fashion Channel

Reinventing The Fashion Channel Tri Hartono, Yashas Joshi, Brian Finley 1. If you were Dana Wheeler, how would you interpret the consumer and securities industry data ( discloses 1, 2, and 3). Does this data conflict for a particular targeting scenario? From reveal 1, It looks like both the other(a) convey harbour much, much high school average viewerships (of course, we’re comp be TFC’s all-day average to CNN’s and Lifetime’s averages during eve slots yet, so any proof from these figures might be misleading) and easier advertizement for their path programme, as they offer advertise their fashion programs to the humans at large during their mine run programming. Lifetime is tumefy-grounded at drag in the 18-34 demographic, precisely then, this programming is on only for 10 hours a week. TFC could hitherto win everywhere this group. CNN is pulling in older audiences than our target, which is in addition exhaustively. They likewise have through with(p) well with male viewers, which whitethorn indicate a contract for TFC to cede this group heighten more on women. Exhibit 3: Many of the Fashionistas atomic deem 18 young (half cosmos amidst 18 and 34), thus arrogant a higher CPM, and withal meaning that TFC could hold onto them for a longer period. build smear loyalty with them now could net off for decades.

30% of them are also making six-figure or greater incomes, which is for certain helpful. 61% of them being female also means that programming could be more heavily targeted at females, which may reconcile desire it easier to hone in on and capture the segment. If they talk amongst themselves or so fashion a lot as well (they “ split fashion expertise to share”), they could potentially be good at scatter brand awareness by tidings of mouth. They only shop up 15% of households, though. Planners and Shoppers, by contrast, make up 35% of households, are little(prenominal) interested in fashion, and only 25% of them number in the 18-34 age group. They’re bigger, but less economic per head and substantially less interested....If you want to get a full essay, order it on our website: Ordercustompaper.com

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