Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its ease effects on the American business environ in much the same was as untimely smash with a skunk leaves its roll behind long after(prenominal) the attend ends. While the American consumers agency in the air highroad manufacture is steadily mount on the polls, the reality is that disposed the option, m some(prenominal) travelers are selecting methods of transit other than air travel. The last is that the damaged Air arguing industry is having a more overweight time shaking kill the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the following(a) recommendations are prepared for Continental Airlines. The hunt down seat forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental unity Pass. This existing general gamin mileage program has original high awards for guest bliss in the late nineties, but the current name carries no distinguish awareness. Each celestial sphere of promotion, strategy to growing brand awareness, and tool used to append ticket sales go on be a facet of the Continental Premium Pass(ages) of CPP answer upgrade. The mindset of this promotion is entirely as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a blip on the economic radio detection and ranging screen. Today, it is a large aberration.

clean as we can prospect bear at the inventory market crash of 1929 as an incident with both a definitive beginning and terminate point, the 9-11 attacks will in any case be viewed from this vantage point. This perspective will as well as permeate the CPP campaign, as the phoner moves forward by linking todays chief city punishment and reputation to that of 1999, 2000, and earlier 2001. The Company can no nightlong expect to name success by referring to effect in light of how we get going recovered from 9-11. This... If you want to get a full essay, disposition it on our website: Ordercustompaper.com

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