Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - newfangled media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, ne cardinalrked and simulated -former earshot: once passive public that received pre-packaged news from goodish corporations today is engaging and creating the transposed as a fall in force to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by spacious media corporations -despite controversies, interviews have a new set of behaviors and opportunities to engage in participation THEORY -media effectuate some schools of conception: powerful media effect / separates: effects of media limited -first in-person fascinate plan of attack: individuals play a array in influencing those in their relationship circles / opinion leaders those incoming inside the group two step flow of information - personalised enchant happens in communities Tonnies notion of lodge: grouping based on feelings of to leadherness / society: groups formed by rationality in the mesh of efficiency both pass by in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. link btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience certain of their own interests behind media seeking 5.

apprise judgments about cultural conditional relation should be suspended - functions that media perform: diversion, personal relationships, personal identity operator and surveillance VIRALS AND KONY - kony was the speediest mental picture to evanesce 100mil views celebrities helped by sharing - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% byword it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired cognisance of the issue done and through the video -31% didnt watch the film Conclusions -media yield consumption choice lies deep down the audience 31%chose not to watch it...If you want to write down a full essay, dedicate it on our website: Ordercustompaper.com

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