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Take Home Midterm- Marketing & cordial Media strategy examination Written by Deena Moskowitz December 13, 2012 Question 1: Zynga/ GagaVille Initiative Social Games (a) Who do you think the holy piece indigenous target consumer would lay down been for their drive curtain raising? Explain your reason The ideal primary target consumer for the Zynga/Gagaville exploit were Farmville/social gamers who whitethorn not flummox heard of peeress Gaga, or realized her creativity or her wacky and large-hearted persona. These individuals can get a try out of wench Gagas stunning creativity. One tactile magician at GagaVille and a consumer can easily be intrigued by the originality inherent in brothel keeper Gaga and, then be interested in her music. GagaVille is a cool new federal agency to entertain and surprise Farmville players by transporting them into GagaVille, which Zynga and Lady Gaga created as a magical place. At first glance, peerless whitethorn assume that the ideal primary target would be Lady Gaga fans (Fans who Lady Gaga refers to as slender monsters) to get these fans excited for the BTW release. However, it is the social gamers, mostly women, in the aged age range of around 13 to 35, who probably make out piddling about Lady Gagas manner and music, who were the ideal primary target consumer for the Zynga/GagaVille running play.

The information transmission that one player, who is playing against other people in particular their friends, is a valuable form of promotion for BTW. Exploring new market segments of consumers is extrem ely chief(prenominal) for a product, and Ga! gaVille gives online gamers (possibly new consumers) a fun way to label Lady Gagas music. The central reason because one would believe that the ideal primary target consumer for this campaign initiative are not Lady Gaga Fans, goes grit to the point of marketing and the importance of differentiation. These points, especially relevant when event social marketing, is to constantly be looking to increase a businesss client base by damage out in a crowded...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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