Makerbot: The way forward Essay

The Objective of this paper is to recomm stamp out a commercialise strategy and target food market for MakerBot industry to gain better agonistic advantage in the 3D feeling market. The company has done greatly by focusing on the unsolved invention approach which incooperates the customers in the task of creating what they are going to consume.However, this could have serious hiccup on the growth of the company because sharing a patent free innovation could result in copycat machines. But the advantages of Open sources far outweighs the disadvantages as it is large enough to sustain the growth and profit of the firm. Market breakdown should be in the United State where industrialization is at its distributor point and the respect for innovation and invention is imminent.The survey in Exhibit 1, revealed the search of concentrating on two major target market for the 3D create industry. MarkerBot should include in its target market those that uses 3D printers for commercial p urposes much(prenominal) as manufacturers/entrepreneurs, and should also continue to focus on the hobbyist who derives contentment by creating and sharing technological invention.However, the company can decide to shift it market target to the government and non-governmental institutions in the long run. The consumer level 3D picture industry has grown very rapidly and thus, becoming intensely hawkish over the last couple of years and this is in part to the open source approach by the players in the industry. MakerBot can distinguish itself by shifting it market target in the future to government institutions and nongovernmental organizations such as American Composites Manufacturers association (ACMA) and top manufacturing industries in the U.S. The government is getting more robust after the recent sparing depression and so is the opportunity for the 3D printing industry.President Obama talk recently about a possible Public-Private partnership to revive the crumbling manu facturing metropolis of Youngtown in Ohio using the 3D technology as a weapon to meet developmental demands. The Objective of MakerBots is to build an inexpensive open-source 3D printer. If the company can continue to focus on the low end DIYs, the market share could turn favorably to them as it has the potentials of attracting plenty of industrial customers. Strong commitment to Research and Development with targeted customers is also very all important(predicate) in other to keep abreast with present societal demands.The pastime of low constitute printing materials like the Fused Deposition moulding (FDM) is the right step in other to reduce overhead cost for end users. MakerBot has lived up to its mission statement by making it tell on accessible to all.Exhibit 1ReferenceDoug Gross Obamas obstetrical delivery highlights rise of 3-D printing Wed, February 13, 2013 (sourcehttp//www.cnn.com/2013/02/13/tech/innovation/obama-3d printing/index.html)