Five Guys Case Study Example | Topics and Well Written Essays - 1250 words

cinque Guys - Case Study moralOriginally, the restaurants name was Jerry and the sons. After beginning the transaction, Janie and Jerry Murrell had a fifth son, with all sons involved in running the employment as the Five Guys. Together, the brothers did away with ideas of broad menus favoring a more honest and solid buggers (DATAMONITOR 2). They pride themselves in offering non-frozen buggers, which are hand-patted from ground beef, and 80% lean. The French fries preparation occurs daily including cutting the potatoes, on with in the house and fresh buggers. The restaurant created a cult following by word of mouth. Five Guys price their burgers at four dollars yet manage to keep their clients coming back due to their apostrophize for high quality and fresh food. The pricing makes the restaurants enjoy increased success in areas with higher income that bring home the bacon mainly to the male demographic. Rather than, depend on conventional advertising, the fellowship relies on the customers word of mouth. The products immediate appeal and the restaurants storefront ensure that they dear new franchisees and customers.One significant advantage that Five Guys business model holds is the comfort of its menu. Instead of attempting to woo more customers using new products, they prefer to serve clients with well done chips and buggers. The company has shown a desire to keep expanding (Janowitz 4). The company has opened one hundred and sixty three branches in thirteen states. It intends to add at least seventy new restaurants. The company also looks for franchise candidates, whom they estimate by their general experience in business, degree of personality fit with the restaurant, cash flow, and net worth. Their business involves approximately two thousand five hundred square foot urban or suburban spaces. The restaurant business has also acted as effective anchors for other restaurants, educational facilities, cinemas, and grocery stores.Industry