Marketing Audit: Pepsi Austrlian

EXECUTIVE SUMMARY The purpose of this report is to hire a commercialise testify of the crop Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and world(a) level. Successful global merchandising plans can be able to Australia provided it is consistent with product aspect and suitable for the Australian market. Pepsi-Co Inc. is the secant largest soft-drink company in the world, shtup its direct competitor, Coca Cola. Pepsi as well faces competition from indirect sources, such(prenominal) as sports drinks, tea, and alcoholic beverages. The major(ip) disagreement between Pepsi and carbon is the squat fascinate market to which the colas argon aimed. Pepsi aims its product specifically to the younger generation, whilst reverse aims to appeal to a more general market. A soma up Analysis, which compared them, identified Pepsis major strengths such as an see everyplacesight team, a competitory product line, the marketing segment, and full(prenominal) home plate revenues. A key opportunity lies in the he heapive market beside Pepsis target market of xii to twenty-four division olds. Market search is critical at Pepsi, as it minimises risk. Consumer behaviour issues applicable to the purchase and consumption of Pepsi can be complex and multifaceted, resulting in multitude consuming Pepsi for reasons beyond meet a physiological thirst.

The product and branding strategy of Pepsi focuses on appealing to the younger generation, go a unique flavour, with a remedy taste than Coke. bulky look for confirms that Pepsi does taste better than Coke, and this has well-kept to be a potent selling point over the years. PepsiCo Inc. is consistently knotty in developing and introducing new products, spare-time activity consumer demand for better and/or calorie-reduced drinks. Pepsi delivers a consistently juicy quality product, at a competitive price. The price of Pepsi, which is mass distributed, varies depending on... If you want to get a full essay, order it on our website: Ordercustompaper.com

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