Marketing Plan--Skii

I.Company Description SK-II, which is considered to be one of the expensive beauty brands in the world, is owned by Procter & Gamble and has launched its peel offc are point of intersections since 1980 in embellish (Wikipedia, 2012). It was under the Japanese branch named Max Factor, a policy-making party that had been changing men five times, and finally was acquired by Procter & Gamble. Today, SK-II is recognised as one of the leading peel offcare brands and products are interchange in seventeen markets rough the world: Australia, Brazil, Canada, Colombia, Hong Kong, Indonesia, Japan, Malaysia, Mexico, China, Singapore, federation Korea, Spain, Taiwan, Thailand, UK, and the coupled States (Wikipedia, 2012). SK-II has its own local stores, set counters in high life subdivision stores, and also authorized some beauty shops to transfer their products. An evoke story was happened in the mid-1970 in Japan, which talking intimately workers operative in a sake brewer y near Lake Biwa. A scientist effect the workers there still have soft and youthful men even they got older. As further investigations were taken, the mystical was revealed. It was because the workers regularly immersed their hands in a fermented yeast mixture rattling to sake production, and yeast generates liquid rich in vitamins, positive and amino acids, and minerals when fermenting (SK-II, 2011).

The natural miracle ingredient was finally named Pitera and utilise to both SK-II skincare product, which includes several benefits: (1) absorbs quickly into skin; (2) replenishes the skins moisture; (3) smo othes the skins surface texture; (4) moderat! es the skins surface permutation rhythm method of birth control; (5) make skin tone brighter. In order to recompense different customers skin tone needs, there are completely seven product lines: LXP, finishing, brightening, anti-aging, nourishing, renewing, and purifying. Because of this unique formula, SK-II has become a secret shared by celebrities and popularly accepted by customers in different markets around the world, which is the market...If you want to get a adequate essay, order it on our website: OrderCustomPaper.com

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