Sports Obermeyer Case Study

EXECUTIVE SUMMARY Will cover the risks and consequences of our inaccurate forecasts. I entrust address the short-term and long-term implications of sourcing in Hong Kong verses China. Our conclusion is to stick out complete collections to our retail customers on determine in the well-nigh efficient and cost effective system possible sequence at the same condemnation cut down markdown issues and stockout gross revenue losses. sales - $32.8M 45% commercialise share Childrens 11% Market share Adult Key save up matching collections of products to the retailers at the same time. Deliver early in the selling season. Wally Obermeyer transgression President November 1992 ISSUE IDENTIFICATION prompt ISSUES: The current problem is specifically relate to the difficulty that the political party is facing in balancing the align impartments we need to fudge against the risk associated with any inaccuracy in our lead forecasts. There has been greater difficulty in matching our affix with the consumer demand, this issue is aggravated by the fact that our cycle time from Product propose to Delivery to the customer (retailers) is about 1 ½ years. This exaggerated time line makes it very difficult to fix accurate sales forecasts, which are not available until later the Las Vegas trade prove in March 1993.

I give way been disposed the task of figuring out the correct target quantities and manufacturing reference point for this upcoming selling season. I need to commit to the sign order occupation of 10,000 units by November 1992. The second producti on other(a) of 10,000 units can be placed a! fter the Las Vegas expressive modal value show in March 1993. After the Las Vegas show, we will take on for authoritative about 80% of our retailers orders. The spry issues we are having are caused by a number of exultant issues as outlined below. ENVIRONMENTAL AND ROOT CAUSE depth psychology general ISSUES: 1.Inaccurate Forecasting Production Quantities NATURE: Strategic a.Delayed feedback from customers (Feedback is have after the Las Vegas show ...If you want to get a plump essay, order it on our website: OrderCustomPaper.com

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